Many small businesses are struggling to grow and one of the things responsible is poor branding. Your brand is critical. It should be out there telling people who you are and what you are about. When people see your logo they should be able to instantly connect and identify who you are and what you are about. If you do your branding carefully when customers need your product or service they will come to you instead of going to your competitors. The only way to make this happen is if you have business signage that is done professionally.
Why is it important that signage be done professionally? Can’t you just design your own logos and have them reproduced at the nearest sign shop? Unfortunately, this is the approach of many owners of small businesses. It is understandable – they are small and they have small budgets which means that they want to minimize expenses. Unfortunately, this may save a buck or two now but they will pay for it in the long run. Shoddy signage is a problem because customers will come to associate your brand with tackiness. They will go to your competitors because they will assume that you are offering a lower quality product or service. If you have professionally done signage you will find that they buy from you without questioning the quality of whatever you are selling.
It is very important to emphasize that business signage be done professionally right from the get go. Don’t wait until things are better – do it right away because once you have a poor image out there it is hard to change minds. A good example of this is China. For decades, the country was associated with low quality, cheaper goods. If one bought made in China they expected the item not to last as they also paid less. When they wanted to spend real money they would buy products made in other countries. Today, China is producing top quality products but it doesn’t matter – their brand is associated with cheapness.
Check out this video on why professional signs are the way to go for your business everytime:
It is important to stop for a moment to consider what business signage we are talking about; is it just the sign above the premises or is there more? The sign above your shop is very important – it tells customers where you are located. In addition to that, however, there are many other things you can do to improve your brand through signage. You can have illuminated signs, vehicle decals, window signage, holiday signage and even photography. The aim is to make sure that you are visible in every relevant place. The more visible you are the larger your client base and therefore your sales.
For clients located in the Greater Vancouver, BC Canada area such as Surrey – visit Sign Hub for your professional sign printing needs. Visit them at http://www.signhub.ca, or find them on the map below.